Tuesday, December 27, 2011

Mars Needs Moms -- Worst Money Loser of all-time?

From the Wall Street Journal

7. Mars Needs Moms
> Company: Disney

Following the release of Avatar in 2009, Hollywood had a new cash cow in the form of 3-D films. This all changed with the release of director Simon Wells’s Mars Needs Moms — a flop of epic proportions. Disney (NYSE: DIS), of course, was expecting another hit. The film cost $175 million to make. In its opening weekend it brought in just $6.9 million. According to movie data website The Numbers, Mars Needs Moms lost an estimated $130 million in worldwide gross sales, the biggest money loser of all time. Journalist Brooks Barnes wrote in the New York Times, “In the movie business, sometimes a flop is just a flop. Then there are misses so disastrous that they send signals to broad swaths of Hollywood.” Mars Needs Moms signaled that the market has become saturated and that digitally animated family films are not the sure thing they once were.

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